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Making the most of the power of your core operations can set you apart. There aren’t many books about people in their 20s who move to Silicon Valley with dreams of earning a living... To see what your friends thought of this book, Leading Digital: Turning Technology into Business Transformation. The next imminent phase of digital transformation – driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices – will make everything that’s happened so far seem like a prelude. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation." ‎ Become a Digital Master - No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. This book is an outstanding account on how businesses transform into more profitable and viable sources of value using modern technology. Share English PDF. The fact that revenues drive the need for digital is clearly underlined. Leading Digital: Turning Technology into Business Transformation: Westerman, George, Bonnet, Didier, McAfee, Andrew: Amazon.com.au: Books Amazon.in - Buy Leading Digital: Turning Technology into Business Transformation book online at best prices in India on Amazon.in. Publisher: Recorded Books Audio Released: Feb 17, 2017 ISBN: 9781501946080 Format: Audiobook. As a reader, I don't need to be convinced the benefits of digital - after all that's why I picked up the book - but the authors never get very deep into how you actually get this shit done, not until part III where some useful framework - frame, focus, mobilize and sustain - is introduced. Be the first to ask a question about Leading Digital. Or even otherwise actually. by Harvard Business Review Press. What I felt is that learning from this book will be at its best if a person reads this while or after working in a IT sector. Very good insights and practical advice on digital transformation. Goodreads helps you keep track of books you want to read. My views on this book is biased. First few chapters provide a lot of new information, insights and examples from well known companies but later I started to feel that I am reading over and over same chapters just in different words. Please see your welcome email for exclusions and details. They illuminate the principles and practices that lead to successful digital transformation. They illuminate the principles and practices that lead to successful digital transformation. A handbook of how to transform an organisation towards leadership and digital adeptness. Educator Copy. It frames the question of digital mastery as a challenge of changing from a traditional leadership model to a both/and understanding of digital disruption technologies and organisational steering. Read Leading Digital: Turning Technology into Business Transformation book reviews & author details and more at Amazon.in. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in … It must be led.”, the strategy+business collection: The Executive Guide to Strategy, Value Proposition Design: How to Create Products and Services Customers Want, New Memoir Finds Fool's Gold in Silicon Valley's Tech Rush. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Create a List. Would you recommend this product to a friend? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. There are no discussion topics on this book yet. It can serve as a reference guide to diagnosing what you should do for a digital transformation journey. A Digital Master figures out what customers do and why, where, and how they do it. Leading Digital: Turning Technology into Business Transformation Quick Overview If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. If you like books and love to build cool products, we may be looking for you. It's a very informative book which makes you think of business ideas or what you could do better in your own business. It takes a really sensible approach guiding the read through the benefits of clearly defining your vision, before building strategy, through roadmap development, investment analysis and onto the change required to guide your organisation and partners through the digital journey. Price New from Used from Hardcover "Please retry" AED 110.46 . Ofcourse the review is based on how useful the book was to me; very subjective. There are other big stories, of course. Technology is the biggest story in business today. This has to be one of those books I liked so much that I'll be reaching out to it quite often. Read reviews of from a global community of innovators. You may unsubscribe at any time. Leading Digital: Turning Technology Into Business Transformation . But the layout and depth is poor. You may unsubscribe at any time. Ratings: Rating: 4.5 out of 5 stars 4.5/5 (9 ratings) Length: 8 hours. See all formats and editions Hide other formats and editions. George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. They illuminate the principles and practices that lead to … The book, written by MIT’s Sloan Research Scientist George Westerman , Capgemini Consulting’s Senior Vice-President and Global Practice Leader Didier Bonnet & MIT’s principal research scientist Andrew McAfee gives an overview of the current digital transformation landscape. List price: $32.00. Offer valid for new subscribers only.† Conditions apply. Let us know what’s wrong with this preview of, Published The content is OK but you can cut the words by two thirds and still get the same amount of detail. † Conditions apply. Having seen Asian Paints Paining estimation myself and visiting an advanced Painting store by them made sense to have them in the Digital Masters List. Demographics are shifting in ways that will cause deep and lasting changes in markets. A great book for organisations embarking on the path to becoming more digitally-minded. Too wordy and too many repetitions throughout the book. Lack of examples was another issue which makes this book hell lotta difficult to complete smoothly as whenever you read a concept it feels as if either it has been talked about before or what the hell is difference between the previous concept and present one!? The book could be compromised to 80-100 pages and then it would be great. This book is a consultant’s sales pitch. Thank you. Start by marking “Leading Digital: Turning Technology into Business Transformation” as Want to Read: Error rating book. Become a Digital Master--No Matter What Business You're In. " Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses' performance. The following ISBNs are associated with this title: Sign up to get exclusive offers, the best in books & more.Plus, enjoy 10% off your next online purchase over $50.†. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally c… If you already have a vision, roadmap, and your digital platform underway, this book may be too basic for you. October 14th 2014 Sign up to get exclusive offers, the best in books & more. George Westerman und andere 16,99 € Anhören 16,99 € Anhören Beschreibung des Verlags. Nevertheless the book can be one third the size as multiple times the author kept on repeating similar narrative that made it hard to focus on the good parts. Leading Digital: Turning Technology into Business Transformation Hardcover – 14 October 2014 by George Westerman (Author), Didier Bonnet (Author), Andrew McAfee (Author) & 4.5 out of 5 stars 91 ratings. Save for Later Save Leading Digital: Turning Technology Into Business Transformation For Later. Leading Digital managed to describe what I as a consultant aim to achieve at work, and structure it into neat and useful lists. 2 people found this helpful. Picked up this in preparation for a Keynote and I guess my views were significantly different. Please see your welcome email for exclusions and details. Offer valid for new subscribers only. $16.00. These are big deals, but technology is bigger. Too much consultant speak, superficial analysis and not enough details. Download to App . A dense, repetitive, unfocused, kitchen-sink-type book in serious need of an editor. A ripping yarn summarised by Neil Rainey. Leading digital summary 1. Leading Digital: Turning Technology into Business Transformation. As a reader, I don't need to be convinced the benefits of digital - after all that's why I picked up the book - but the authors never get very deep into how you actually get this shit done, not until part III. My views on this book is biased. What I felt is that learning from this book will be at its best if a person reads this while or after working in a IT sector. “Digital Masters spend time understanding customer behavior and designing the customer experience from the outside in. A good read for an introduction.. However, I was hoping to find more longer term views and plans which is missing. “Leading Digital “ ( Turning Technology into Business Transformation“ ) by George Westerman, Didier Bonnet & Andrew McAfee. LEADING DIGITAL: TURNING TECHNOLOGY INTO BUSINESS TRANSFORMATION. Also, one that provides the aforementioned preparation for turning technology into business transformation. One of the best books if you want to understand what it means to 'go digital' for your business. Become a Digital Master - No Matter What Business You're In. They illuminate the principles and practices that lead to successful digital transformation. Thoughtful and practical with loads of insights. The facts above are taken from the book: “Leading Digital, Turning Technology into Business Transformation”. San Francisco is a gold rush town. It looks a little bit like the author had ideas to fill around 80 pages, but wanted to sell a whole book, so he added additional examples and repeated his message in a never-ending mantra. Leading Digital covers the main aspects: customer engagement, operational efficiency, and business model. Then people in middle and lower levels can make the vision a reality. The value of what you can learn from those interactive exercises will probably be far greater than the cost of this brilliant book. Only the senior-most executives can create a compelling vision of the future and communicate it throughout the organization. Read more . Your review has been submitted and will appear here shortly. Plus, enjoy 10% off your next online purchase over $50. There are a number of examples from diverse industries globally. I invite you to read from HBR Press the Dual Transformation. Leading Digital is about setting and executing strategy of "going digital" or using new technology and innovation in customer engagement, internal processes optimization. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation.” The company then works out where and how the experience can be digitally enhanced across channels.”, “Our research shows that successful digital transformation starts at the top of the company. Part I on what digital mastery looks like and Part II on what the authors call leadership capabilities but really is how a company operates and executes on its strategy - barely skim the surface. His research and teaching help senior executives drive competitive advantage with digital technology. Very well written guide for CIOs and CDO's on how to vision, mobilize and execute digital transformations in large organizations using very detailed examples of successful cases. Leading digital : turning technology into business transformation, George Westerman, Didier Bonnet, Andrew McAfee Instantiates. It’s far too high-level to add meaningful value to a specific organisation, although it does lay out a perfectly sensible thought process. Build your Digital Capabilities: – Transforming the customer experience is the centre of digital transformation. Description. It provides a vivid picture on how different types of firms face the disruptive changes across their respective industries. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in … In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Just a moment while we sign you in to your Goodreads account. Managers can redesign processes, workers can start to work differently, and everyone can identify new ways to meet the vision. After reading the book, re-visit the responses to the self-assessment(s). This book will offer you a wealth of quotes and situations. Welcome back. In analyzing firms successful in their transformation, the authors specifically focussed on companies based outside the Valley with revenues > $400M. Add to Cart for purchases and permissions. Moreover one fact I felt little less discussed is the reduction in inventory for many companies.An Essential read on the topic of Digital. Some Impressionistic takes from the book of George Westerman, Didier Bonnet & Andrew McAfee “Leading Digital “ (Turning Technology into Business Transformation“) by Ramki ramaddster@gmail.com 2. Business ideas or what you can cut the words by two thirds and still get the same amount detail! 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